All posts by Kathy Monte

Meeting planners today must navigate an increasingly complex landscape characterized by rising costs, evolving attendee expectations, technological disruption and persistent economic uncertainty.

In today’s experience-first business environment, theme parks offer more than a change of scenery, they offer a change in mindset. For planners looking to deliver measurable motivation with a side of magic, it might be time to swap the boardroom for the rollercoaster.

In an industry built on connection, networking is not a side activity — it’s the lifeblood of meetings and incentive programs.

“What did he just say?” Your speaker has gone off-topic, sprung a surprise theme, sworn or uttered some otherwise offensive term or viewpoint. You can see the shock ripple across the room as attendees exchange glances…

Virtual has many uses, including live streaming a product launch or creating a cinematic event recap that continues to push out the conference’s message and extends an event’s reach.

Meetings are undergoing a generational shift, and Gen Z is leading the charge.

When association professionals gather for an event, they are there to share knowledge, grow their business and build community. From the moment people arrive, everything about that location will set the tone — so it’s critical that planners get it right.

It’s a solid bet that casino resorts have all the components in place to host successful meetings, including first-rate accommodations, an abundance of high-tech meeting space, inviting food-and-beverage choices and inspiring entertainment options.

In today’s competitive meetings landscape, food and beverage (F&B) isn’t just a line item — it’s a defining part of the attendee experience.

To make a lasting impression in today’s competitive market, you need the right strategy. That’s where activations come in. Designed to engage and captivate, these interactive experiences can elevate a company’s presence at a trade show or meeting, making a real impact.