As reported by BBT, by 2020, half of the global workforce will be made up of millennials. And we are repeatedly told that millennials – the generation born approximately between 1980 and 2000 – have distinctive tastes, seek out unique experiences, are socially minded, tech savvy and constantly switched on. But in 2019, does this ring true?
What exactly do these 20 and 30-somethings expect and need from their travel experiences – and, more crucially, how are they changing the shape of the travel business? Millennials have grown up in a world of laptops, the internet and smartphones and are the first generation of true digital natives.
Consequently, they tend to depend on technology for the entire travel booking process, from reading website reviews to mobile booking. However, research for American Express Global Business Travel’s Traveller 360º report, which was published last year and surveyed 2,000 UK business travelers, found three-quarters of them used an online system or app to book business travel, with nearly six-in-ten describing it as easy to use.