MPI’s 2016 EMEC Concludes

Following are key facts and figures from Meeting Professionals International’s 2016 European Meetings & Events Conference, which concluded February 9 in Copenhagen.

• More than 400 registered attendees excluding support staff, which is a 27 percent increase compared to EMEC 2015. 

— 84 percent from Europe
— 13 percent from North America

• More than 250 attendees at MPI Foundation’s Rendezvous, which is a 33 percent increase compared to last year’s event in Kraków.
• More than 30 education sessions, including general, certificate and campfire sessions.
• Held an intimate version of the second annual MPI Hosted Buyer Programme in Europe, which included 21 suppliers and 24 planners.
• Generated 8.4 million impressions with the #EMEC16 hashtag over the past seven days.

— Nearly 3,000 tweets sent by 400+ people, reaching an estimated 884,000+ people.
— Tweets were written in English, Danish, French, Spanish, Italian, German, Haitian, Indonesian and Portuguese, reflecting the global nature of our MPI audience.
— Meetovation facilitators Bo Krüger and Ann Hansen leveraged social media to capture audience suggestions for the best title for the #EMEC16 book they were co-writing with the audience during the conference. That request generated 109,937 impressions on Twitter, reaching 27,380 people — 13 of whom suggested titles and 50 of whom voted on their favorites via a Twitter-promoted Google poll. The winning title, “MPI: Make People Interact,” was announced during the closing session.
— The EMEC 2016 audience was encouraged to tell their own story. In addition to thinking of themselves as the hero, they were asked to nominate a person at the conference who’d supported them. That Twitter-based ask reached 26,180 people, generated 53,427 impressions and elicited nominations for five women.

• For the first time ever, MPI livestreamed general session content via @MPIinEurope’s Periscope channel; the opening general session attracted 400 live viewers and generated more than 1,000 hearts (viewer likes) from remote viewers worldwide.
• MPI Global Event App had 375 total device activations, was opened 15,000+ times and was viewed 32,000+ as of February 9.
• Announced Granada, Spain as the host destination for EMEC 2017;

To learn more about EMEC, visit www.mpiweb.org/events/emec-2016.