The Affordable Care Act (ACA) is causing acute upheaval in the insurance industry as anxiety and uncertainty prompted by its long rollout continue to mount. In turn, those realities — along with the need for insurance companies to find strategies that deliver profits from a changing marketplace — are motivating insurance companies to hold more educational and training meetings.
“The first issue that companies are really having to deal with now is that because the Supreme Court upheld the ACA, it is now the law of the land,” says Kimberly Stansell, an independent strategic planning consultant and event producer at Los Angeles-based Kimberly Stansell Events LLC, which serves a number of health care and insurance clients. “And that means insurance companies are having to deal with it, whether they want to or not. And the first thing that means is that companies are having to educate their workers about what the law means to their businesses in general. Then you have to look at what it means to your particular company and to you and your job as an individual. So the focus of the ACA-related meetings now is to educate, inform and explain things like organizational strategy.”