Tripadvisor’s Top 2024 Destinations

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Tripadvisor, the world’s largest travel guidance platform, today announced its first Travelers’ Choice® Award for 2024: the Best of the Best Destinations. With roughly four in five (81%) Americans planning vacations in 2024, these are the most sought-after destinations for the year, according to Tripadvisor reviewers.

Tripadvisor’s Best of the Best Destinations span seven categories for 2024: Top Destinations (formerly Popular Destinations), Trending Destinations, Culture Destinations, Food Destinations, Nature Destinations and two new subcategories this year, Honeymoon Destinations and Sustainable Destinations.

2024 Travel Outlook

Last year saw a resurgence of people taking holidays to all corners of the globe and Tripadvisor research indicates that travel is set to see sustained momentum in 2024. Tripadvisor data reveals that almost half (45%) are planning three or more trips, 46% will take at least one international trip, and the vast majority (93%) of Americans are planning to spend the same, if not more, on travel this year.

Those seeking help with travel planning this year can draw inspiration from the Best of the Best Destination lists, with guidance from the global travel community. Winning destinations are largely determined by an analysis of Tripadvisor reviews and ratings from a recent 12-month period. With a multitude of destinations recognized across seven award subcategories and a geographic spread spanning six continents and 80 countries, there’s something for everyone.

Sarah Firshein, Head of Editorial at Tripadvisor, said: “With 94% of Americans planning to travel as much, if not more, than last year, enthusiasm is high and this year’s list of Travelers’ Choice Best of the Best Destinations really reflects that excitement.

“Winners like Dubai, Tokyo, Paris, and Marrakech indicate that our community has an unbridled appetite for destinations with vibrant arts-and-culture scenes, top-notch restaurants, and seemingly limitless attractions and experiences. It’s also great to see a rebound on long-haul trips to Asia, with the region having fully opened up post-pandemic; as Tripadvisor’s Trending Destinations list shows, travelers are keen to get out there and explore with gusto.”

The top trending destination for the world is Tokyo, Japan; and for the U.S., it is Napa, CA. To see more cities and additional trends, click here.

For more information about Tripadvisor, visit www.tripadvisor.com.