Following are key facts and figures from Meeting Professionals International’s 2016 European Meetings & Events Conference, which concluded February 9 in Copenhagen.
— 84 percent from Europe
— 13 percent from North America
— Nearly 3,000 tweets sent by 400+ people, reaching an estimated 884,000+ people.
— Tweets were written in English, Danish, French, Spanish, Italian, German, Haitian, Indonesian and Portuguese, reflecting the global nature of our MPI audience.
— Meetovation facilitators Bo Krüger and Ann Hansen leveraged social media to capture audience suggestions for the best title for the #EMEC16 book they were co-writing with the audience during the conference. That request generated 109,937 impressions on Twitter, reaching 27,380 people — 13 of whom suggested titles and 50 of whom voted on their favorites via a Twitter-promoted Google poll. The winning title, “MPI: Make People Interact,” was announced during the closing session.
— The EMEC 2016 audience was encouraged to tell their own story. In addition to thinking of themselves as the hero, they were asked to nominate a person at the conference who’d supported them. That Twitter-based ask reached 26,180 people, generated 53,427 impressions and elicited nominations for five women.
To learn more about EMEC, visit www.mpiweb.org/events/emec-2016.