LVCVA Receives Meetings And Convention Landscape Research

New research findings show U.S.-based business travelers believe Las Vegas is best-prepared over other leading meetings and convention destinations to safely host in-person events in the second half of the year. The study was conducted by Heart+Mind Strategies, a national market research and brand strategy consultancy and was announced at the Vegas Chamber’s annual preview.

Key findings include the following:

·        91% miss the face-to-face interaction of in-person conferences, conventions and trade shows. Additionally, 58% feel burnt out from virtual business meetings and conferences.

·        77% of business travelers would prefer attending business conferences, conventions and trade shows in-person.

·        74% believe that Las Vegas is best prepared to safely host in-person conferences, conventions and trade shows in the second half of 2021.

·        In fact, Las Vegas is the top destination compared to other competitive markets among business travelers as being best-prepared to safely host in-person conferences, conventions and trade shows.

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