‘Looking For A Little Magic,’ Millennials And Gen Z Embrace Witchy, New Age Spiritualism
October 31, 2019Stay in the know with exclusive industry news, click here and subscribe to our eNewsletter today!
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SALEM — Witches are having a moment.
“Sabrina the Teenage Witch” is back on the small screen in the form of a darker, sexier Netflix series. A reboot of the witchy cult film “The Craft” is in the works. The phrase “witch hunt” hasn’t enjoyed this much ubiquity — thanks to President Trump and his allies — since, well, probably the 1690s.
While only about 1 million US adults identify as pagan or Wiccan, a staggering six in 10 Americans ascribe to at least one “New Age” belief, including astrology, psychics, or that objects like crystals contain spiritual energy, according to the Pew Research Center. Indeed, the “psychic services” industry exceeded $2 billion in revenue in 2018, following five years of steady growth, according to market research from IBISWorld.