Key West Westin to Rebrand as a Margaritaville Resort
January 11, 2017Ocean Properties Ltd. & Affiliates and Margaritaville Holdings LLC announced January 9 that The Westin Resort and Marina located at 245 Front Street in Key West, will be rebranded as Margaritaville Key West Resort and Marina.
The prestigious AAA Four Diamond waterfront resort will begin operating under the Margaritaville flag in late January. The downtown waterfront resort features oversized rooms and suites and is ideally located one block from Duval Street and just steps from Mallory Square, home to the famous Key West Sunset Celebration. The resort currently features more than 6,000 sf of indoor function space and an oceanfront restaurant and bar.
Inspired by the lifestyle of singer, songwriter and author Jimmy Buffett — whose songs evoke a passion for tropical escape and relaxation — Margaritaville opened its first restaurant in 1987 in Key West. Today, Margaritaville is a global lifestyle brand with seven destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, 5 o’clock Somewhere Bar & Grill and LandShark Bar & Grill, among others. Details on renovations and a celebratory reflagging event are expected later this year.