Aimia’s Channel and Employee Engagement Business Acquired

August 14, 2017

Three industry veterans have announced the formation of a privately held channel and employee engagement company called One10x. One10x’s founders include:

Bob Miller, former President & CEO of Excellence in Motivation (EIM).
John Kernan, former CFO of EIM.
Fred Sammet, former CIO at Aimia US and a number of technology firms.

In May 2017 Miller and the team collaborated with private investors to acquire Aimia’s Proprietary Loyalty U.S. Business and the Canada Meetings & Events Group. Aimia, a marketing and loyalty analytics company based in Montreal, Quebec, Canada, had built those businesses through the acquisitions of Minneapolis-based Carlson Marketing Group (CMG/2009) and Dayton-based Excellence in Motivation (EIM/2012).

One10x is built on the premise that talent is the primary driver of positive business results and a sustainable competitive advantage. According to Miller, president and CEO of the new endeavor, “Our company specializes in informing and inspiring our clients’ employees and channel partners. In very simple terms, we help people and teams become more productive by fostering a greater sense of connection.”

One10x draws from six core competencies to help its clients build highly-productive teams:

Meetings & Events: End-to-end planning and delivery of meetings, events & conferences.
Incentives & Recognition: Programs designed to motivate employees and channel partners.
Training & Performance Improvement: Design and delivery of training and learning support.
Communications: Creative and content development in any media (and at times, combined with our award-winning meetings & events capability).
Data Management & Analytics: Handling and Interpretation of data to inform business strategy.
Strategic Planning: Development of business, communications and product launch plans and associated tactics.

While each of these services can be powerful independently, Miller believes that a holistic approach to channel and employee engagement can provide even stronger results.

“At One10x, we believe that one well-informed and inspired individual or team can produce results with a multiplier effect,” said Miller. “When we provide our clients with cohesive communications, training, incentives and events that align interests, they feel a greater sense of connection and engagement surges. When engagement improves, business results follow in tandem.”

The company does not adopt the traditional concept of one headquarters, but instead, it operates six offices throughout the United States and Canada. This allows One10x to best serve their broad client base, which includes a number of Fortune 500 clients including large automotive, pharmaceutical, technology, communications and entertainment firms.

Office locations include: Dallas, Texas; Dayton, Ohio; Detroit, Michigan; Los Angeles, California; Minneapolis, Minnesota; and Toronto, Ontario, Canada. The company employs almost 700 team members nationally.