Caesars Entertainment celebrated the grand opening of the $126 million Harrah’s Atlantic City Waterfront Conference Center with a ribbon-cutting, fireworks and customer event on September 17.
With the opening, Harrah’s Atlantic City Waterfront Conference Center and Harrah’s Resort Atlantic City now can claim to be the largest hotel-conference center complex from Baltimore to Boston. The Harrah’s Waterfront Conference Center’s 100,000 sf of meeting space along with the resort’s 2,590 existing hotel rooms offer guests the unique experience of being able to sleep, eat and meet all under one roof. The versatile meeting space with two 50,000-sf ballrooms can be configured 200 different ways, making more than 60 smaller rooms to accommodate meetings of all sizes.

L to R: Michael Massari, SVP of Caesars Entertainment National Meetings & Events; Don Guardian, mayor of Atlantic City; Steven Sweeney, New Jersey state senate president; Gary Loveman, chairman of the board of directors, Caesars Entertainment; Mark Frissora, president and CEO of Caesars Entertainment Corporation.
Due to the addition of the conference center, which overlooks the Atlantic Ocean and Marina District, there has been an increase of 90,000 advance room bookings for the upcoming 12 months at Harrah’s Resort Atlantic City, compared to 7,000 advance room bookings for the previous 12 months. The 97 confirmed meetings to date include Bradley Caldwell, Rita’s Italian Ice and Meeting Professionals International’s 2016 World Education Congress, set for June 11-14, which brings in more than 2,000 attendees.
“We are excited to introduce Harrah’s Resort Atlantic City Waterfront Conference Center as a major player in not only the Northeast, but the national meetings business,” said Michael Massari, Senior Vice President of National Meetings and Events for Caesars Entertainment Corporation. “The state-of-the-art center is conveniently located within driving distance of one-third of the nation’s population. Now, these convention goers can meet, eat and sleep all under one roof in a facility accompanied with dynamic hospitality offerings and amenities.”