All posts by Scott Steinberg

Creating programming that resonates with tomorrow’s participants requires taking a more a thoughtful approach that balances innovation with practical value.

By taking these and other steps, firms can ensure that their meetings and events remain trusted sources of knowledge.

If there’s one thing that we’ve learned in 20 years of giving keynote speeches and running training workshops and breakout sessions at conferences and conventions, it’s to always keep things dynamic, fun and engaging.

To stand out and excel in the field – and build and maintain a competitive advantage – planners must be proactive, innovative and committed to continuous improvement.

With hybrid event formats on the rise, meeting planners increasingly on the lookout for more dynamic conference sessions, and attendees’ attention spans shrinking, event content programmers are increasingly looking to implement more interactive educational opportunities.

With in-person events booming, hybrid meetings remaining on the upswing, and travel continuing to skyrocket, an environment of constant change is now the new status quo.

Following, you’ll find a number of expert hints, tips and insights that can help you prepare your speakers to more effectively connect with and engage with attendees or connected viewers — and (regardless of whatever subject matter or format you’re working with), more effectively stand out.

With attendees’ attention spans continuing to shrink in a growingly frenetic and volatile business world, event organizers must rethink event programs and formats to be more attention-grabbing and engaging to match.

In an age of AI and remote work, it can be challenging to build meaningful relationships with business prospects and connect with potential customers in ways that establish mutual empathy and trust.

It’s not hard to enhance your chances of landing new clients or attracting fresh business prospects when you apply a little bit more research and critical thinking.