IRF Foundation 2024 Trends Report

President, Incentive Research Foundation

According to the Incentive Research Foundation’s 2024 Trends Report, incentives continue to encourage performance in today’s competitive market.

The incentives industry continues to see strong performance even as post-pandemic volume pushes start to level out. The demands of a changing workforce are creating increasing demand for incentive professionals to boost engagement, build company culture and motivate improved performance. As we enter 2024, incentive professionals are called to transform incentive programs with new rewards and experiences in a challenging economic environment.  Meanwhile, inflation and rising costs continue to be an issue and have led to an increase in budgets to maintain incentive programs. Artificial intelligence, however, is making programs more efficient and impactful while allowing for greater personalization. Incentives have also had to shift to accommodate a younger workforce.

To see more details, visit https://theirf.org/research_post/irf-2024-trends-report.