Amazon Wades Into Travel as Hotels Turn to Alexa in Rooms
June 20, 2018
Guest room at the Marriott St. Regis Bahia Beach Resort.
It was only in November that technology giant Amazon announced the launch of its Alexa for Business division and just eight months later, Amazon’s plans for getting deeper into the travel space are becoming much clearer, reports Skift.
With the help of Marriott International and a number of other partners, including both hotel brands and technology systems, Amazon is announcing Tuesday the debut of Alexa for Hospitality, a division of the company committed to placing Amazon’s smart home devices into hotel rooms, vacation rentals and other hospitality settings.
A Growing Trend: Voice-Powered Hotel Rooms
By harnessing the Internet of Things (IoT), voice assistants like the Amazon Echo are able to help guests control the lighting and temperature in their rooms, make calls and requests to the front desk, play music, check the weather or play entertainment on the in-room television, for example.