All posts by Scott Steinberg

Let’s be honest: As full of new and emerging companies, trends and technologies as the MICE industry has become, meeting and event planners now face increasing pressure to stand out in a crowded market.

In a rapidly-evolving business world, it’s no secret that the way that we work, connect and collaborate is currently undergoing a profound transformation.

From hybrid setups to workplaces that are increasingly being designed to suit a variety of learning engagements and training methods, there’s a lot of strategic concerns to consider.

Creating programming that resonates with tomorrow’s participants requires taking a more a thoughtful approach that balances innovation with practical value.

By taking these and other steps, firms can ensure that their meetings and events remain trusted sources of knowledge.

If there’s one thing that we’ve learned in 20 years of giving keynote speeches and running training workshops and breakout sessions at conferences and conventions, it’s to always keep things dynamic, fun and engaging.

To stand out and excel in the field – and build and maintain a competitive advantage – planners must be proactive, innovative and committed to continuous improvement.

With hybrid event formats on the rise, meeting planners increasingly on the lookout for more dynamic conference sessions, and attendees’ attention spans shrinking, event content programmers are increasingly looking to implement more interactive educational opportunities.

With in-person events booming, hybrid meetings remaining on the upswing, and travel continuing to skyrocket, an environment of constant change is now the new status quo.

Following, you’ll find a number of expert hints, tips and insights that can help you prepare your speakers to more effectively connect with and engage with attendees or connected viewers — and (regardless of whatever subject matter or format you’re working with), more effectively stand out.