All posts by Scott Steinberg

A brand’s story serves as a handy way to convey your company’s message, build credibility, establish an organization’s vision, motivate buyers and build lasting customer loyalty.

Call it a community, tribe or target market: in all cases, building and maintaining an audience for your event is key to keeping a competitive edge.

Rules of conduct and best practices must be observed to put your company’s best foot forward online.

Today, it’s about building trust with end-users, telling a compelling story and creating a two-way dialogue.

Those of us looking to inspire and motivate different generations must learn to communicate with them in vastly different ways than with those who have come before.

The goal for meeting planners is to be good at their business because of social media.

How to select the best fit for your meeting and ensure that the process runs smoothly from end to end.

There are several ways to help raise awareness for conferences, none of which requires massive expenditures or effort, yet all of which can drastically boost public enthusiasm and interest.

Planning and orchestrating a successful event is hard enough without having to worry about how presenters are going to consistently sustain interest and buzz for large and often diverse audiences over extended time-frames.