Incentive travel is trending up for 2022 and beyond, according to nearly two-thirds of respondents in a recent survey of more than 700 incentive industry professionals. “Open for Business: Incentive Expectations and Reality in the Hospitality Industry” is a new study jointly produced by the Incentive Research Foundation and Questex LLC, a leading information services and event company with a strong portfolio in the travel and hospitality industries. The study examines how ready the industry is to meet this renewed demand for incentive travel. Open for Business explores how issues such as staffing shortages, service levels, and cost increases impact the planning and execution of incentive travel programs.
“Incentive travel planners are on the front-end of the demand, pushing partners to deliver on needs,” said Stephanie Harris, IRF president. “Unfortunately, many partners, including hotels, destination management companies, and tourism boards, continue to struggle with labor and readiness challenges. Transparency on both sides is required to help set everyone up for success.”
The study was conducted from late April through June 2022. A total of 710 respondents completed the survey, representing four stakeholder groups, incentive planners / third party agency, hoteliers, tourism board/convention & visitors bureaus, and destination management companies.
“Questex has long been committed to informing, inspiring and connecting our communities,” said Alexi Khajavi, group president, Hospitality, Travel & Wellness at Questex LLC. “This study speaks to our mission and provides the candid perspective of each stakeholder group. Knowing these challenges and opportunities can help all partners work together to bridge the gap between the expectations of incentive travel planners and the suppliers’ ability to deliver.”
Key insights presented in “Open for Business: Incentive Expectations and Reality in the Hospitality Industry” include:
To download the full study and white paper, visit the Open for Business: Incentive Expectations and Reality in the Hospitality Industry webpage.