The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), announced November 13 the results of its latest GBTA BTI Outlook – Western Europe report, a semi-annual analysis of the five most critical business travel markets in Europe: Germany, the UK, France, Italy and Spain. These five markets serve as a good barometer of the health of the entire European business travel market. The report, sponsored by Visa Inc., includes the GBTA BTI, a proprietary index of business travel spending that distills market performance over a period of time.
Key highlights of the report include:
“After experiencing many quarters of decline, Europe appears to be stabilizing and starting to bounce back,” said Catherine McGavock, Regional Director for Europe for GBTA. “We still face many hurdles, but it appears the tides are gradually changing for economies all over Europe. This will contribute to a strong 2014 and 2015 for business travel throughout the region.”
“With business travel spending forecast to rise in 2015, businesses are looking for ways to effectively manage expenses and help improve their bottom line,” said Sandra Alzetta, executive director, Core Products, Visa Europe. “As a leader in the corporate travel market, Visa provides best-in-class solutions to improve reporting and automation on business travel purchases.”
A webinar discussing the findings will be held on December 2, 2014.
The GBTA BTI Outlook – Western Europe is free of charge to all GBTA Members. Non-members may purchase the report through the GBTA Foundation by emailing pyachnes@gbtafoundation.org. To view an abstract of this research, please click here.