Visit Orlando president and CEO George Aguel announced today industry veteran Michael D. Waterman has been appointed Chief Sales Officer for Visit Orlando. Waterman will assume the sales leadership for the official tourism association of the most visited destination in the United States, reporting directly to Aguel.
With almost 30 years of experience in hospitality sales and marketing, Waterman’s background includes a 24-year tenure in multiple sales and marketing leadership roles at Marriott International and, most recently, as the President and CEO of Visit Houston. His industry service includes the boards of the U.S. Travel Association and Destination International.
“Mike is a well-respected industry leader with a wealth of experience and will be a phenomenal addition to our team,” said Aguel. “He could not be joining at a better time, as our destination is undergoing an extraordinary level of growth from the exciting expansion of our world-class convention center, to the most significant addition of hotel rooms in twenty years, and most recently the announcement of our newest major theme park.”
“I am thrilled to be joining arguably one of the most respected, dynamic destination organizations in the world,” said Waterman. “I started my career in Orlando and I know it will feel like coming home.”
Waterman will assume his new role Aug. 26th.
About Visit Orlando
Visit Orlando is the official tourism association for Orlando, the most visited destination in the United States. The not-for-profit trade association represents 1,200 member companies making up Central Florida’s tourism community, with the mission to brand, market and sell the Orlando destination globally. Visit Orlando represents all segments of the area’s leading industry — one that supports 41 percent of the workforce and generates over $70 billion in annual economic impact.