Virgin Hotels Announces It’s Headed to Las Vegas

April 2, 2018
Sir Ricard Branson announces purchase of Hard Rock Las Vegas.

Sir Richard Branson announces purchase of Hard Rock Hotel & Casino in Las Vegas.

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, in partnership with a group led by Juniper Capital Partners and Fengate Real Asset Investments along with their partners Dream, Cowie Capital Partners and other private investors, has purchased the Hard Rock Hotel & Casino in Las Vegas. The group plans to open a revitalized property, the Virgin Hotels Las Vegas, in the late fall of 2019. The Virgin Hotels brand’s entrance into the entertainment capital of the world is an exciting development — one that will see innovative design fused with amenities in order to give guests experiences that will delight.

The property, located at 4455 Paradise Road, will continue full service operations under the Hard Rock flag until it opens as a Virgin Hotels hotel. Guest rooms, restaurants and public spaces will undergo a face lift, expected to cost in the hundreds of millions, with the final product being a showcase of Virgin’s signature sleek and stylish design with an eclectic mix of social spaces.

The hotel will feature 1504 well-appointed Chambers, Grand Chamber Suites and Penthouse Suites; a 60,000-sf fully-renovated casino, multiple pools over five acres, world-class restaurants, lounges and bars, including new nightlife venues and the brand’s flagship space, the Commons Club, as well as numerous meeting and convention spaces.

Located just off the famous Las Vegas Strip, Virgin Hotels Las Vegas will be a destination for locals and guests alike, offering premier food, beverage, and entertainment experiences.

To learn more about Virgin Hotels Las Vegas and other future developments, please visit

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