US Travel Industry Urges Washington To Reauthorize Tourism Body Brand USA
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Some 15 executives from companies associated with the tourism industry, such as American Express and Marriott, have urged the U.S. government to renew federal funding of Brand USA, which promotes the United States as a travel destination.
The country has seen slower growth in tourism in recent years, versus global growth, and the part-public body Brand USA is “critical to the U.S. effectively competing for lucrative international tourism dollars”, industry group U.S. Travel Association said in a statement on Wednesday.
Executives from companies such as Seaworld Parks & Entertainment and Carnival Cruise Line were also among those calling for federal funding of Brand USA, the statement shows.