Top Factors That Influence Meeting Bookings

Nightlife, shopping, outdoor recreation opportunities — hoteliers often tout such offerings like feathers on a peacock in their bids to woo meeting planners to a particular destination or market. But do such efforts bear fruit?

Not by a long shot, according to results from STR’s 2013 Destination MAP, the most recent data available, which surveys meeting planners in the largest cities in the United States and Canada, as reported in Hotel News Now.

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