Which Theme is Set to Dominate 2019 According to IMEX Group?

According to IMEX Group, there’s one unifying storyline that can help us all make sense of 2019 before it arrives: how to leverage organizational assets, which includes everything from data, to human or artificial talent, to sustainable materials and care for the earth’s resources.

Event creators, strategists and planners the world over are under more pressure than ever to conjure up ideas and activations that ignite a ‘wow’ from their audience. IMEX partner C2 International and dozens of exhibitors in the Live Zones at IMEX shows in 2018 showcased their creativity and provoked attendees to consider ‘how to wow’. For some creativity comes naturally; for others the word brings a feeling of dread. Nonetheless, creativity is here to stay.

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