How Tech Is Changing The Events Game
December 5, 2019Stay in the know with exclusive industry news, click here and subscribe to our eNewsletter today!
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As technology rapidly changes the way humans interact, the events industry is evolving with it. Businesses look to the hospitality sector to help them bring together customers and employees. When companies gather people for a conference, annual meeting, or employee celebration, they want their events to reflect the digital world we live in.
Twin Cities Business interviewed event planners, caterers, and other experts to learn about the latest industry technology and how it’s enhancing the impact of business events in the Twin Cities area.
SOCIAL MEDIA
Once upon a time, event planners, caterers, and other industry professionals had to wait for magazines or other publications to be published before they could check out the latest and greatest trends. Today, the internet and social media provide a constant stream of ideas 24/7. Whether it’s scrolling Pinterest categories or watching Instagram Live, there’s no shortage of inspiration coming from the web.
“We’re really able to identify trends as they’re emerging or, hopefully, slightly ahead of that,” says Christie Altendorf, senior event planner and marketing manager of D’Amico Catering and former president of the Minneapolis-St. Paul chapter of the International Live Events Association.