Tampa, Miami, Orlando Tourism Boards Cut Ties With Visit Florida

August 4, 2017

Florida’s vaunted tourism marketing program is in disarray, weeks after Gov. Rick Scott brokered a back-room compromise with House Speaker Richard Corcoran to salvage tourism money for one more year.

Visit Florida, which relies on tax dollars to promote the state to visitors worldwide, kept its $76 million budget for another year — but it came at a very steep price, says a report from the Tampa Bay Times.

Concerned about possible liability under a sweeping new disclosure law, a dozen county tourism groups, including Visit Tampa Bay and the Greater Miami Convention and Visitors Bureau, have broken off co-op advertising partnerships with Visit Florida.

Read the story.

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