Strong Demand Keeps US Hotel Performance Growing

There’s not much to be worried about when it comes to the U.S. hotel industry’s growth, unless it’s the slower-than-anticipated average-daily-rate growth, says a report on Hotel News Now.

That was the prevailing sentiment of general session speakers at the opening day of the Hotel Data Conference in Nashville. As Elizabeth Winkle, chief strategy officer of STR — parent company of Hotel News Now — put it during her industry overview: “The industry continues to expand, albeit slowly. We must remember that the smallest rate of growth is still growth.”

She cited the fact that “all six key performance indicators are record-setting.”

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