SmithBucklin Releases 20 for 2018
January 16, 2018SmithBucklin, the association management and services company, announced the release of its annual publication, Circuit. It includes SmithBucklin’s “20 for 2018,” which offers articles on 20 key trends, issues and developments that will impact associations in the coming year.
The articles cover a variety of relevant and timely topics for associations, such as loyalty, education, content, membership, advocacy and attendee experience. All are intended to provide useful insights to association boards and staff. The publication also includes news and highlights about SmithBucklin and its client organizations.
Some of the 20 trends, issues and developments include:
- “The Never-Ending Pursuit of Loyalty”: Lessons that associations can learn from for-profits that will improve membership retention.
- “The What Versus the Why”: How, in the realm of education, “learning” is better than “training.”
- “Be Prepared for the Unexpected”: How associations are effectively handling crises and emergencies that affect their events.
- “Balancing Data with Experience and Intuition”: Why intangibles matter as much as data.
- “Content You Can Count On”: How associations’ continuous, self-sustaining content capabilities can rival those of news organizations.
- “The Power of Fact-Based Advocacy”: Why a focus on facts is more essential than ever for associations in today’s politically polarized world.
- “An Often-Overlooked Best Place to Work”: Why associations and nonprofits have the same attributes as the workplaces on Fortune’s list of “100 Best Companies to Work For.”