SmithBucklin Identifies Key Issues for Associations in 2017

February 17, 2017

Association management and services company SmithBucklin announced the release of its annual publication Circuit. It includes insights useful to association boards and staff, as well as news and highlights about SmithBucklin and its client organizations. This year, it also features SmithBucklin’s “20 for 2017,” which focuses on 20 key issues, trends and developments that will impact associations in the coming year.

“These 20 pieces give us an opportunity to showcase the thoughts and insights of association experts including our own SmithBucklin colleagues, who are continually thinking about the road ahead as they work closely alongside volunteer leaders, association staff and industry partners. Our hope is that these stories will jumpstart thinking and conversation about the evolution and continuing significance of associations,” said Matt Sanderson, president and CEO, SmithBucklin.

SmithBucklin offers Circuit, now in its 14th year of publication, as an industry resource with the intention that it contributes to the success of associations everywhere. The publication is available in a sharable, digital version at www.smithbucklin.com/circuit2017.

Some of the 20 issues, trends and developments include:

  • “Associations 2027”: Why associations are more vital than ever before, and why the foundation for the future is strong.
  • “Purpose: The Secret Weapon for Associations”: Associations do work that matters and, therefore, they inspire and deliver powerful calls to action.
  • “It’s All About the Experience”: How to engage members — especially millennials — through meetings and events.
  • “Trade show Table Stakes”: Why data is integral to decision making.
  • “Healthcare Associations Fuel Innovations”: How associations can serve as a mutually beneficial bridge between companies who innovate in the health care arena and those responsible for treating, healing and caring for patients.

“Overall, Circuit highlights the enduring value of associations, and reflects our fascination with and commitment to the association industry,” Sanderson said. “I hope all of our readers will find something that will help them with the important work they do every day.”

www.smithbucklin.com

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