The Secret to Millennial Loyalty

Rick Garlick wants hoteliers to forget their predispositions about millennial travelers. Though long thought to be brand-agnostic, the cohort is proving to be quite the opposite.

“Millennials are just as committed as anybody else,” said the global travel and hospitality practice lead at J.D. Power, which on Wednesday released its “2014 North America hotel guest satisfaction index study.”

Hoteliers just have to work harder to earn that loyalty, Garlick told Hotel News Now.

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