The Professional Convention Management Association brought a record-setting 4,128 meeting planners and suppliers together to make big plans for the future of face-to-face and hybrid events at Convening Leaders 2015.
“This year’s program was designed to challenge the most respected leaders in the industry to embrace the spirit of innovation and risk-taking,” Deborah Sexton, president and CEO, PCMA said. “Our audience showed that, without a doubt, they are ready to accept that challenge and elevate the next generation of meetings, conferences and events.”
With speakers from inside and outside of the meetings and conference landscape, the PCMA Education and Events Teams worked together to develop a program that allowed every attendee to create a personalized education roadmap.
“We aimed to give our attendees more than education credits,” Kelly Peacy, senior vice president, education and events, PCMA, said. “The roadmap served as a path from inspiring big-picture general session concepts to specific intimate courses with personal and practical takeaways. When our attendees return home, we want them to be able to take what they learned at Convening Leaders and immediately adapt it to their own organizations.”
While the education roadmap was founded on five primary tracks (Event Technology and Intelligence, Operational Strategy, Meeting and Experience Design, Globalization and the PCMA Business School), it also included plenty of potential pit stops that increased attendee ROI.
As leaders from around the meetings industry gathered in Chicago, meeting professionals around the world who could not make the trip to McCormick Place in person tuned in for the PCMA Convening Leaders Hybrid Event. In its fifth year, the hybrid event continued its impressive track record with 1,000+ attendees from 33 countries.
“We made no little plans with our hybrid meeting,” Mary Reynolds Kane, senior director, experience marketing, PCMA, says. “This year, we streamed 13 sessions over three days for a full taste of what Convening Leaders offers.”
Reynolds Kane and the PCMA hybrid meeting team infused a virtual networking element to each day of the program, too, with an online happy hour at the end of each day that allowed virtual participants to stay logged on and continue their chat discussions.
PCMA’s big plans did more than electrify the meetings industry. The organization’s volunteer efforts also left a lasting imprint on Chicago. Click here to learn about PCMA’s efforts to give back during Convening Leaders 2015.
Convening Leaders 2016 will take place at the Vancouver Convention Centre January 10–13, 2016.