Oklahoma City CVB Launches ‘OKC-ing is Believing’

August 25, 2014

4-c-blue-Oklahoma-City-CVB_chamber-200The Oklahoma City Convention and Visitor’s Bureau (OKC CVB) launched a new creative campaign — including a new logo, hashtag and advertising creative — to highlight the various ways that Oklahoma City is a premier destination for leisure travel, meetings or conventions.

Based on months of research, the OKC CVB will utilize a new logo and the tagline, “OKC-ing is Believing,” created on the premise that those who have visited, worked or lived in Oklahoma City understand the positive progress that Oklahoma City has experienced in recent years.

On August 18, the CVB revealed the new creative campaign to the public, including members of the media and local industry partners, at an event held in one of the most visible examples of Oklahoma City’s recent progress: Vast’s special event room on the 50th floor of the Devon Energy Center.

“Our entire team is very excited about this new chapter in promoting Oklahoma City as a visitor and meetings destination,” Mike Carrier, OKC CVB’s president said at the event. “Our new logo incorporates the Skydance Bridge, which is a representation of the Scissortail Flycatcher, Oklahoma’s state bird. It is symbolic of our connection to our state’s history, but it’s also a representation of the modern and urban Oklahoma City of today. Our new creative will take us to that next step in showing the world what OKC has to offer.”

Digital billboards, the CVB website and social media will feature the new logo. In addition, the CVB launched the hashtag #SeeOKC to encourage visitors and locals alike to share pictures, videos and other content on social media that shows all there is to see and experience in Oklahoma City. Contests will follow the launch of the logo to provide incentive for users to post photos.

The CVB and Oklahoma City ad agency Ackerman McQueen partnered to build research over the past year, including a series of focus groups with three travel trade groups, two groups of leisure travelers from the Dallas area and three groups from Oklahoma City, including representatives from hotels and attractions.

According to the CVB, the findings across the board with both industry groups and leisure travelers showed that those who had not visited recently or ever before were not familiar with all of the positive progress in Oklahoma City. Research showed that once focus group participants were shown promotional videos and marketing materials on Oklahoma City they were “blown away,” hence, the CVB’s new slogan: OKC-ing is believing.

“Taking on a project like this is no small feat,” Carrier said. “It’s not one that is entered into lightly either. Our current logo has been in use since 2007 and has represented us well. But Oklahoma City has changed significantly since then, and it’s time for us to change with it.”

www.visitokc.com

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