New Science Says Meeting Planners Should Embrace Unorthodox Venues and Experiences

January 7, 2019

Every summer, hundreds of farmers, technologists, and data scientists land in Salinas, California for an invitation-only gathering that’s redefining what the world eats. But unless you’re in the agriculture business, you probably haven’t heard of the Forbes AgTech Summit. This three-day event, which features seminars and talks from guests like Deputy Secretary of Agriculture Stephen Censky and Bruce Taylor, the founder of Taylor Farms, the world’s largest salad and fresh vegetable brand, is all about the innovations and creativity that will shape the future of farming.

As reported by Skift, also critical is the fact that agriculture is far and away the largest economic sector in the region, says Salinas City Manager Ray Corpuz. “The economic impact is around $9 billion,” he said of agriculture. “People want to see how it works, and it happens here — at the intersection of Silicon Valley and the Salinas Valley.”

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