New Orleans CVB Rebrands as New Orleans & Company

The French Quarter in New Orleans. Credit: Paul Broussard

The New Orleans Convention and Visitors Bureau (NOCVB) has been rebranded and is now officially known as New Orleans & Company. The NOCVB has for 58 years been one of the largest drivers of the New Orleans economy, and over those six decades has produced millions of jobs, billions of dollars of city revenue, and sustained the creation of thousands of small businesses. The former CVB superbly served thousands of member and industry companies and a gigantic workforce, and led the development of the city’s multi-billion dollar convention and meetings business, grew the visitation of leisure visitors to unprecedented levels and played a key role in New Orleans’ ascendance as the world’s greatest sports championship destination. New Orleans & Company will focus in its new iteration not only on growing our cultural economy and hospitality enterprises, driving dynamic, sustainable business growth and career-oriented job creation, but will also focus on continuing its evolution as a thought leader, collaborative convener, and partner to our workforce, our local government and all of our citizens.

New Orleans & Company continually works to build and sustain networks and connections with our external partners that benefit our city’s residents and our industry’s stakeholders. We hold monthly job fairs in venues across the city to connect those seeking employment with career opportunities. We also seek out and foster workforce development initiatives and countless other school-based programs. These are just a few examples of our outreach efforts that will continue, among other initiatives, to help provide more paths to prosperity within our community.

Our goal is to cultivate and maintain what we call a “virtuous cycle” between the businesses and attractions that make up the tourism industry, the visitors who invest in those business and attractions, and the city’s residents, all of whom benefit from tourism and our proudly large contributions to city revenue.

Because of our 17 million visitors and their billions of dollars brought in each year, this small city of 375,000 people has the cultural assets, restaurants, museums, nightlife and overall quality of life of a city many, many times our size.

As we promote New Orleans to the world and the city’s offerings evolve, we will continue to support New Orleans’ culture by providing more good jobs and career opportunities than any other industry in the region and by generating revenues to fuel a vibrant economy in which all residents can find a path to prosperity.

The launch of New Orleans & Company also includes the recent launch of a new New Orleans cultural economy and tourism website, www.neworleans.com.