MPI Publishes Summer Edition of Meetings Outlook

August 14, 2014

Meeting Professionals International (MPI) published its Meetings Outlook, 2014 Summer Edition. Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Every quarter, research firm Association Insights surveys the panel, asking a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook. The survey provides a quarterly tracking of current business conditions and future outlooks. Meetings Outlook is developed in partnership with the Dallas Convention & Visitors Bureau, and is supported in partnership with the IMEX Group.

Key findings include the following:

  • Virtual meeting attendance is anticipated to grow by 3.9 percent, almost twice the rate of live attendance (2 percent), over the next year.
  • 52 percent of U.S. respondents and 59 percent of European respondents have a favorable budget outlook, expecting, on average, an increase of 2.1 percent.
  • In an effort to do more with less, 22 percent of respondents are compressing meetings into less time, 13 percent are increasing the use of technology and another 13 percent are holding more local/regional meetings to reduce travel.

To view the full report, visit www.mpiweb.org/meetingsoutlook.

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