MPI Publishes New SMM Resource
July 26, 2016Meeting Professionals International (MPI) recently published a new Strategic Meetings Management (SMM) guidebook containing tools designed to help meeting professionals measure the value of meetings. The “Measuring Meeting Value Guidebook” will help gauge measurements that can then be translated into return on investment (ROI) for the following three components of meetings: learning, networking and loyalty.
In addition, MPI has published a supporting infographic as well as a checklist outlining how to measure value while planning meetings, during meetings and after meetings. All of the new SMM materials were developed in partnership with Lanyon, a global leader in meetings, events and travel software.
To download these complimentary resources, visit MPI’s website at www.mpiweb.org/SMM/smmresearch.