Memphis Tourism Announced as New Organization Name

The Memphis Convention & Visitors Bureau has rebranded and is now known as Memphis Tourism, the official destination marketing organization representing the tourism and hospitality industry for Memphis and Shelby County. Data driven research, stakeholder interviews and audience testing drove the effort that led to the name change, along with a refresh of the organization’s music inspired logo and tagline.  The Memphis Tourism brand focuses on music at its core, and the strong connection it makes with visitors from all over the world.

The launch of the new identity coincided with the annual MEMTalks meeting of tourism industry leaders that took place at The New Daisy Theater located along the city’s famed Beale Street blues alley.

Guided by feedback and intensive audience research that included a competitive set analysis, the goal of the logo redesign was to embrace the brand equity of the previous logo introduced in 1995. The refresh features a bold and whimsical script font with a guitar sweeping across the entirety of the Memphis text. Long known as the “Home of the Blues, Birthplace of Rock ‘n’ Roll,” the new tagline for the destination embraces soul music that came out of STAX and Royal recording studios. “Home of Blues, Soul & Rock ‘n’ Roll” widens the appeal and awareness for the distinctive Memphis sound that continues to be the number one travel motivator for visitors to the city.

The new Memphis logo and “Home of Blues, Soul & Rock ‘n’ Roll” tagline will be featured in multi-platform consumer and trade marketing campaigns that will work to attract an increasing number of leisure and meetings & convention visitors to the area. In 2017, Memphis welcomed 11.7 million visitors, nearly a half million increase from the previous year. The local tourism industry generates $3.3 billion in direct visitor spending and over $260 million annually in state and local taxes.