Meetings Mean Business and Skift Release New Report

A new joint report released from Meetings Mean Business and Skift — “Defining Conventions As Urban Innovation and Economic Accelerators” is the first report to look at the long-term impacts of meetings and conventions on a city and how specific communities are leveraging the meetings industry to drive economic development.

Key takeaways include:

• The meetings industry is evolving into a global innovation distribution channel.
• Convention bureaus are importers and exporters of knowledge and brokers of innovation.
• Meetings are economic drivers that can be leveraged to attract outside corporate investment and talent.
• The meetings industry provides a way for cities to position themselves as knowledge hubs, bringing in conference attendees and resulting dollars.

The free report can be downloaded here.