Meetings Mean Business Outlines Strategy for 2015

January 20, 2015

The Meetings Mean Business Coalition (MMBC) commissioned Greg Oates to write the first post for their new “Sidebar” blog, which was launched at the PCMA Convening Leaders conference in Chicago. Oates interviewed co-chairs David Peckinpaugh, president of Maritz Travel Company, and Michael Dominguez, senior V.P. of corporate sales for MGM Resorts International about MMBC’s accomplishments of 2014 and their overarching strategies for the upcoming year.

During the Q&A, both Peckinpaugh and Dominguez said the MMBC’s greatest accomplishment to date is the unprecedented cooperation among 33 major industry organizations and travel suppliers.

“Our idea of ‘One Industry, One Voice’ can’t be overstated because of the things we’ve had a challenge with as an industry in the past, being very fragmented and very decentralized, and not very organized,” Peckinpaugh told me. “I think the thing we have to be very proud of is this one-voice initiative, and that we have similar talking points. We have a strategic plan, and we’ve hired an organization like APCO Worldwide to be behind us and help us with the organization and execution of what we know are really critical initiatives.”

Looking ahead, Dominguez says the coalition needs to continue to grow both in terms of members and funding. He specifically acknowledges the absence of some industry players, especially the airlines.

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