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Bread-makers are baking smaller loaves due to shifting consumer preference. It’s an interesting solution to a problem that reflects the ways that you might need to adapt to your own audience.
As it turns out, the greatest thing since sliced bread might be a little less sliced bread.
At least it seems that way based on a recent trend in the bread industry—and it’s one that might offer some lessons on adapting to your audience’s needs. As The Wall Street Journal recently reported, bread companies are cutting down on the size of the loaves they sell in some cases, to match millennial eaters, who eat healthier variants of bread that tend to go bad faster because they have fewer preservatives, as well as the growing number of people who live alone.