The feedback you give the people you lead doesn’t always have to be positive, but it does need to be present. Think of it as an opportunity to tell your association’s story.
Executives often struggle when it comes to delivering feedback to employees, but in some ways it isn’t much different than what you’re doing in other areas of the organization. That is, you’re telling stories. You’re engaging in storytelling when you deliver a report to the board on the progress of a new initiative. You’re storytelling when you connect with members to explain the value of their joining your association.
And you do that because you implicitly understand that if you’re not the one telling the story, they’re going to make up their own. So imagine what your employees might be conjuring up in their head when they’re not hearing much from you or their managers. Often the story isn’t good.