The Los Angeles Convention Center (LACC) is embarking on a $10 million project to provide a new look and feel to the facility located in the heart of downtown Los Angeles. Designed to enhance the customer experience and help attract new shows, the year-long transformation begins next month, with work to occur around shows and events in the building.
The numerous interior aesthetic and facility systems enhancements include:
“The planned changes inside the convention center complement the changes taking place outside the center, including new hotels, restaurants, shopping and cultural offerings throughout downtown L.A.,” said Ernest Wooden Jr., president and CEO of the Los Angeles Tourism & Convention Board (L.A. Tourism). “Every aspect of downtown Los Angeles is on the move and it’s fueling L.A.’s surging popularity as a meetings and conventions destination.”
The makeover builds upon the new services, amenities and policies instituted late last year by AEG Facilities after becoming the private operator of the LACC, including: the “Taste of L.A.” signature food and beverage experience in partnership with Levy Restaurants; the introduction of Southern California organic coffee brewer Groundwork Coffee Company to operate the standalone coffee shop locations; partnering with Encore Event Technologies to provide expert AV support; and opening up options for electrical services.
“All of the exciting changes at the LACC demonstrate the commitment this city has to its convention center,” said Brad Gessner, general manager of the LACC and senior vice president of convention centers for AEG Facilities, the new operator of the LACC. “We’re elevating the systems and services we offer across the board and enhancing our position as a competitive meetings and conventions destination.”
The LACC is also preparing for its first expansion in more than 20 years. This expansion will either occur as part of the development of a new stadium or as a standalone development project, pending a decision later this year on whether or not Los Angeles will be awarded a professional football team.
Currently, Los Angeles is enjoying a strong convention year in 2014 with 28 citywide conventions booked into the Los Angeles Convention Center, approaching decade-high performance.
In 2013, Los Angeles welcomed a record-breaking 42.2 million visitors from around the globe, making it one of the most-visited destinations in the United States. L.A. reached record hotel occupancy in 2013 at 76.8 percent, and saw a record 27.2 million hotel rooms sold. The destination is driving to 50 million visitors by 2020, with tourism boosting the local economy to keep local businesses strong, and leading the way in local job creation.