JetBlue CEO’s Rationale on Higher Bag Fees: ‘We Hate Increasing Fares’

September 10, 2018

JetBlue Airways does not often lead on ancillary fees, but with the fuel costs up significantly and the airline unable to recoup all of its increased costs through higher fares, it had no choice except to raise prices for the first checked bag last month, CEO Robin Hayes said in an interview this week in London.

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