IRF’s Incentive Invitational Marks Record Attendance
June 12, 2015With attendance at an all-time high, The Incentive Research Foundation (IRF) hosted its 22nd annual Incentive Invitational May 27–31 at the Trump National Doral Miami.
This highly successful event marked a return to the Doral, the very first venue where the Invitational was held. This year, guests enjoyed the luxurious results of a $250 million restoration of the property — as well as outstanding keynote presenters and insights into three new research studies.
The 2015 Invitational featured the largest attendance to date, with more than 200 incentive travel buyers who represented more than 60,000 corporate meetings and incentive travel events among the 420 participants. IRF sponsorships sold out five weeks in advance for the first time in the event’s history. The Incentive Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives.
“This outpouring of enthusiastic participation has even exceeded our high expectations for the Invitational,” says Melissa Van Dyke, president, Incentive Research Foundation. “It provides a valuable opportunity for people to cultivate new relationships and solidify existing business contacts — as well as benefit from exciting new research and collaborations.”
One of the key components of the Incentive Invitational is a slate of educational sessions that highlight recent IRF research and provide actionable, usable data on incentives and motivation. Attendees also have the opportunity to relate the research to their own experiences and practices through roundtable discussions.
During the Education Day sessions, findings of three new research papers were previewed: Insights into the Changing Role of DMCs, Insights into the Changing Role of Procurement, and Motivating Multiple Generations. The full papers are slated to be released to the public later this year.