The Incentive Research Foundation is pleased to release Voice of the Market, Part 1: The Use of Non-Cash Rewards & Recognition, a qualitative study of incentive program owners and end-users. Based on a series of extensive interviews conducted by the IRF, the study details the elements of a successful incentive program according to the professionals who manage their company’s reward programs.
“The great news is that end-users are strong believers in the merits of non-cash rewards, and just as important, they report this positive sentiment is broadly shared among their executive teams,” said Melissa Van Dyke, IRF President. “We gathered so much insightful information from this series of interviews with end-users, and Voice of the Market summaries these fifty case studies in one comprehensive report.”
The IRF research team interviewed fifty end-users representing a wide range of non-cash rewards programs. These end-users spent anywhere from $25,000 to millions of dollars annually on programs that included one or more of the following types of rewards: travel, award points, merchandise, gift cards and branded items. There was a broad range of program complexity, industry awareness, vendor reliance and experience managing incentives.
Voice of the Market, Part 1: The Use of Non-Cash Rewards & Recognition reports that owners and managers of non-cash reward and recognition programs are strong advocates for the work they do. They speak confidently and absolutely about what their organization needs, what is meaningful to their participants and the overall impact of their programs.
Voice of the Market, Part 2: Engaging Program Owners in the Incentives Marketplace will be released July, 2018.