International Association Meetings Growing
May 17, 2016The International Congress and Convention Association (ICCA) captured a record number of 12,076 rotating international association meetings in 2015; the largest ever number of association meetings collected in the year after the meetings took place, and 571 additional meetings compared to 2014.
These numbers reconfirm the consistent growth pattern in the association meetings market as identified in ICCA’s 50-year report (publicly available on www.icca50.com). The ICCA Association Database now includes 20,000 regularly occurring meeting series, 220,000 meeting editions and 11,500 international associations.
City Rankings:
Berlin climbs three places and is the new No. 1 city, at the cost of Paris, which took No. 1 spot last year and is now second. Even though the order is quite different, the top seven are made up of the same cities as last year. Barcelona climbs two places and is third and Vienna drops two places and is now fourth. London climbs one place and is now number five, together with Madrid, which dropped two places. Singapore remains seventh. Istanbul climbs one place to eighth. Lisbon and Copenhagen are newcomers in the top 10, both climbing three places to ninth and tenth respectively.
In the city ranking, the “winners” are the cities with the smallest losses, or with a very small growth; new No. 1 city Berlin has only two more meetings compared to 2014, while Paris has 28 meetings less than in 2014, Vienna has 24 and Madrid 29 less. Barcelona is two down and London is five up and Madrid is 29 down.
Since the total number of meetings in 2015 has increased, this means that the meetings are more equally spread out among destinations, and relatively smaller, second-tier destinations are becoming more and more successful at attracting association meetings.
Country Rankings:
The top nine countries all remain in that top echelon, with USA retaining top ranking and Germany strengthening 2nd place. United Kingdom climbs one place to number three at the cost of Spain which drops one place. France, Italy, Japan and China-P.R. retain respectively 5th – 8th place. The Netherlands climbs one place, now sharing 8th place with China, and Canada is the only newcomer in the top 10.
ICCA identified 94 additional international association meetings taking place in the U.S. in 2015, eight additional meetings in Germany and 39 additional meetings in the United Kingdom. Spain dropped six and France dropped 11 meetings.
As one of the very few reports which compares destinations’ meetings-related performance on a global scale, the annual ICCA rankings are one of the most eagerly anticipated industry publications. Due to lack of global figures on other meeting segments, they are often mistakenly perceived as the destination rankings for the meetings industry as a whole, even though they only cover a narrow segment of the total meetings market: To be included, meetings must be organized by associations, must be held on a regular basis, have at least 50 delegates and rotate among at least three countries.
While these ICCA rankings provide some evidence of a city or country’s relative performance, it is only when all data on all the meetings taking place in a destination are considered — corporate, intergovernmental, non-rotating, etc. — that a true, complete picture can be seen. ICCA always advises its members to collect their own statistics on all meetings they organize, and provide a full picture on their performance.
ICCA CEO Martin Sirk commented: “In an uncertain world with ever-increasing business disruption, the stability and continuing long-term growth of international association meetings are encouraging more and more suppliers and destinations to include this market segment in their mix of business. What also remains true is that these are the most complex and long-lead-time meetings to win, requiring excellent research and targeting, top-class bidding and presentation skills, and patience.”
“It’s always risky to draw conclusions from a single year’s data, but it appears that competition is getting tougher for the traditional market leaders, with faster growth outside the top 10 positions. This might also reflect a trend we are hearing anecdotally, as many of the top destinations are starting to create their own international meetings, rather than simply bidding for traditional association meetings whenever rotation patterns allow, and these new meetings don’t appear in our data, since they don’t usually rotate between countries.”
The full ICCA statistics reports are only available to ICCA members in its online Destination Comparison Tool. Comprehensive rankings for all countries and cities will be released to non-ICCA members and the media on June 20.