IMEX America Hits Four-Year High

October 17, 2014
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Ray Bloom was joined on stage by show partner executives (l to r) Cindy D’Aoust, COO of MPI; Chandra Allison, V.P. of Sales for The Venetian/The Palazzo; and Cathy Tull, S.V.P. of Marketing for the LVCVA.

IMEX America’s fourth edition came to a close October 16th at the Sands Expo, Las Vegas, with IMEX Chairman, Ray Bloom, declaring the trade show the biggest to date with growth in all key areas.

He confirmed that the number of exhibiting companies taking part had once again risen, going up from 2,694 in 2013 to 2,900 in 2014. This was reflected in a 13 percent increase in the size of the show floor.

In addition Bloom described the continued expansion of the hosted buyer program: “Numbers climbed from 2,000 at launch to reach 2,700 last year. This year we’ve hit over 2,900 for the first time,” he said.

He also mentioned that total participants for IMEX America 2014 were 10,000 and that total downloads of the IMEX App had also risen by 22 percent to 5,450 compared to last year. “I am delighted with the reception the upgraded IMEX app has received. It’s a valuable tool and a real asset to everyone who uses it,” he said.

As a result of this year’s all-round growth, the number of one-to-one business appointments and booth presentations taking place at the show rose to 53,000, compared to 50,000 last year. Bloom also revealed that 1,250 group appointments were attended by 10,600 hosted buyers, an increase of 12 percent on last year. He added that a higher proportion of hosted buyers are now coming into the show from further afield and staying in Las Vegas for longer to take full advantage of the show and other industry events.

Speaking at the show’s closing press conference he talked about the huge number of co-located events and industry meetings now taking place around IMEX America, with 10 events completed even before the show opened on Tuesday morning. The IMEX Challenge, Site Young Leaders Conference and various industry fundraisers such as Site Nite, the first ever CEIR IMEX America Golf Classic, the CIC Hall of Leaders Gala plus the MPI Foundation Rendezvous were named as just some of the week’s highlights.

Bloom recapped on some of the key activities from the past few days which included the Executive Meeting Forum, a specially tailored event for senior corporate executives which took place over two days. The event attracted its biggest group to date, with 50 buyers compared to 30 last year. It included high level representatives from Coca Cola, Microsoft, Toyota and Wells Fargo, all of whom also spent time on the show floor meeting exhibitors. “These executives are not typical trade show attendees. It is only because IMEX caters very specifically to their needs, and we run it as a high-value private event, that we are able to attract them to the show,” he said.

Referring to the live satellite interview with Global CEO of SAP, Bill McDermott, on Tuesday morning, Bloom expressed his delight that the meetings industry now had a charismatic new champion. “The fact that Bill accepted the challenge to become a spokesman and advocate for the power of meetings and live events to drive economic growth was a significant moment for us all,” he said.

Ray was joined on stage by show partner executives Cathy Tull, Senior Vice President of Marketing for the LVCVA; Chandra Allison, Vice President of Sales for The Venetian/The Palazzo; and Cindy D’Aoust, COO of MPI.

Concluding the press conference, Bloom then confirmed future dates for IMEX America. The 2015 show will take place October 13–15 ; the 2016 edition October 18–20; and the 2017 show October 10-12.

www.imexamerica.com

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