ICOMEX to Become IBTM Latin America

ICOMEX, the leading MICE event in Mexico, and LATAM acquired by Reed Travel Exhibitions in 2014, will be rebranded as ibtm latin america and join the global portfolio of ibtm events — all of which were rebranded last year. Ibtm latin america will sit as part of the Reed Travel Exhibitions global portfolio of meetings, incentives and events exhibitions and serve the Latin America region including South and Central America.

Becoming part of the ibtm portfolio will give the event a major boost and international presence in the global meetings industry and provide new opportunities for the portfolio’s international database of meeting planners who are looking to place or do business across the region supported by ibtm latin america.

David Hidalgo, ibtm latin america show director, commented: “With the change of name, we are truly part of the international ibtm events portfolio and specifically we can now adopt many of the brand values that support each event. For example, the global themes for the ibtm knowledge program can be used specifically for our region, combining local and regional emphasis as well as an international flavor. Equally we will benefit from the expertise in delivery of world-class Hosted Buyer programs and have access to the ibtm and RTE sales network so that we can further grow our exhibitor and planner community.”

The ibtm events portfolio is part of Reed Travel Exhibitions.

www.ibtmevents.com/