Hoteliers Strong at Corporate Rate Table

October 6, 2015

Hoteliers are coming to the corporate rate negotiation table in a position of greater strength than in years past, although they still expect increases at the low end of industry projections, according to Hotel News Now

Most sources interviewed for this report pegged corporate rate increases for 2016 in the 3 percent to 5 percent range.

That’s below the 6.5 percent to 7.5 percent range forecasted — the largest in three decades — by Bjorn Hanson, clinical professor at the Tisch Center for Hospitality and Tourism at the NYU School of Professional Studies. It’s also shy of the 5.2 percent increase predicted for the U.S. hotel industry on average, according to STR, parent company of Hotel News Now.

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