Hilton Leads Most Trusted Brands in Hotel Category Survey

According to Hotel News Resource, this year’s Reader’s Digest survey found that gaining consumer loyalty is more vital than ever, with approximately three out of four (71 percent) of survey participants on average citing ‘trust’ as important for their purchasing decision.

The survey, which is based on responses from more than 5,500 Americans across the country, awards the Reader’s Digest Trusted Brand title to brands and products in 40 product categories including travel, food and beverage, automotive, beauty and healthcare, retail, financial services, household items and consumer electronics, among others.

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