Is Gen Z Different from Millennials?
June 24, 2019Over at least the last half decade, hospitality marketers have been falling over themselves trying to target so-called Millennials (those born between 1980 and about 1995).
Hotel chains large and small have launched brands designed to appeal to this demographic segment. Some examples include: Marriott’s Moxy flag, the chain’s first branding concept created outside the US; Hilton’s Tru, billed as “very minimalist and modern, with a young, social vibe”; or Hyatt Centric, which features co-working spaces and open-concept lounges that encourage socialising.
Regarding these Millennial-focused concepts, generally observed trends are smaller guestrooms and more emphasis on creating convivial common areas.