Five Strategic Planning Best Practices for Better Trade Shows

The nature of events is changing and with it the responsibilities of the modern show organizer, says a recent article from Trade Show News Network.

In addition to all the other roles they are asked to take on (empathetic storytellers, tech-savvy marketers), today’s show organizers have to be strategists as well. That’s because successful brand experiences aren’t just singular, one-time events — they’re part of an ongoing, multichannel brand narrative.

Figuring out how to weave that narrative through your entire marketing mix requires a little planning and some good insight.

Read the story.